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How To Build Solid Referral Systems

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If you’re like most business owners, you RELY on referrals. You trust that if you do a good job, your clients will send their friends and family your way. Let me ask you this. If referrals are such an important part of your business, do you have a structured referral system in place that makes […]

Three Ways To Set Up Highly Profitable Joint Ventures

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If you’re like most business owners, you probably view your own products / services as the main way to bring in revenue. But there are many other ways to increase your bottom line – and some of them won’t cost you a penny! My favourite strategy is setting up strategic alliances and joint ventures. Let […]

How To Evaluate Your Ad Spend

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Let me ask you a question. Do you do any type of advertising at the moment? If you’re turning over more than $100,000, then more than likely you are. Now let me ask you a second question. How effective is it working for you right now? Do you know how much it’s costing you to […]

Gaining Credibility

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If you’re looking to establish yourself as the preeminent player in your market, you must be properly positioned. An important piece of this is having credibility. Your prospects and clients must view you as a genuine, credible person that they can trust. That way, their desire to do business with you is much higher and […]

How The Lifetime Value of Your Client Impacts Your Profits

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If you’re like most business owners, you’re focusing your marketing efforts on getting more customers. How do I get more leads? How can I improve my sales process for better conversions? But there’s a key element you may not be looking at… and it robs you of thousands, hundreds of thousands, maybe even millions of […]

How To Make Your Offer A No-Brainer

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If you’re really good at what you do, you probably offer extremely high value for your clients. But you may be leaving money on the table – if your client doesn’t realise just how good you are. Your prospects must see value in what you do. Harry Beckwith calls it “Selling The Invisible” – making […]

Why Relevancy Can Make or Break The Success of Your Facebook Ad Campaigns

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If you’re like most business owners that experimented with Facebook advertising, chances are, you’ve been frustrated a few times when your ads are just sitting on the sidelines, not being shown to your market. You wonder: you’ve got your ad approved – and yet it’s not being shown to your chosen target market! You wait […]

Your Offer

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What most business owners get wrong is when they create their offer, they think about it from their own perspective. They think about what they want to sell, what their cool solution is… But if you want to make sales day in and day out, consistently, you’ve got to go about it the other way […]

How To Make Sales With Other People’s Stuff

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Are you in a situation where the line of services or products you offer is limited? Perhaps you run a property investment company. You help people invest in property and you receive a share of the profits for every sale. You don’t dictate the price of the property, and there’s not a whole heap of […]

How To Increase Your Profits By 20% Within A Week

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It continues to amaze me the amount of companies that fail to upsell their clients. One of the easiest ways to create more profits from your customers is to upsell them to a supreme or superior service/product. If you’re not upselling your customers, you’re leaving a minimum of 20% profit on the table. How would […]