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Narrative Structure

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Do you remember the last time you attended a seminar? Perhaps it was one of those events where you took lots of notes, enjoyed learning all kinds of new things to grow your business. But then, as you got home, you couldn’t remember how to make sense of all the data and facts that you […]

Your Big Idea

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Your big idea is the centerpiece of your marketing that will allow you to persuade and connect with your prospects. It provides clarity. If you don’t have a big idea then you will struggle to persuade and connect with you prospects. Without a big idea, the alternative will be to tell your prospects about the […]

How To Target Your Market

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If you’re not crystal clear on who your ideal client is, you’ll have a tough time attracting qualified leads. That means, you’ll spend more money on advertising than you need to, more time on sales calls without results and you’ll waste a lot of energy on trying to make something worked when the process is […]

How to Grab and Keep your Prospect’s Attention

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When you’re creating content to attract prospects that would make great clients, it’s important to develop a bond where they feel like they know, like and trust you. If you’ve been reading my blog for more than a minute, you understand how important it is to reach your prospects through content marketing. That is, give […]

The 3A System

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There are 3 basic ways you can present yourself to your prospect, which reflects emotional needs on his part. These aren’t mutually exclusive. Read them carefully and choose the best approach that suits you and your situation – and helps your client the most. Ally – Someone who helps him reinforces his belief and attacks […]

How To Build Desire In Your Prospects

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“Don’t run after clients – let them come to you.” You may have heard this phrase because nowadays, it’s very popular with marketing experts advocating “pull marketing” instead of “push marketing”. But just how exactly do we “pull” them in? The answer is simple: your prospects must desire what you have to offer. The next […]

Maximising Your Business Return

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One of the most important business lessons I’ve ever learnt was something my mentor, Jay Abraham taught me: “Maximise before you multiply”. It really stuck with me throughout my career because if you try to scale and “multiply” immediately, without first getting the most amount of return you can on all your investments, you’re leaving […]

What Makes a Tag Line Work

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Although your headline is perhaps the most important thing that will help your prospect want to learn more about your offerings and your business in general, you also need to pay attention to your tag line. Here are a few key things to keep in mind: Your prospect’s mind works from the general to the […]

Five Tips For Writing A Winning Headline

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The job of your headline (email subject line, article title, sales letter headline, etc) is to entice your prospect to read more. Remember though, because your prospect is scanning for information, it’s critical to present your headline in a way that helps him with this process. Your prospect only really takes in the first and […]

How to Phrase Your Big Idea

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Most business owners, even if they understand correctly exactly what their market is looking for, make a huge mistake when presenting their offer… You see, they don’t phrase it in a way that truly resonates with their customer. This is tragic because your big idea is the centrepiece of your marketing. It’s the one thing […]