Your Facebook Marketing Problem May Be A Content Problem

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One of the most frequently asked questions I get from clients and prospects is what the “secret formula” is for making Facebook marketing work for your business. In other words, what does it take to get a great ROI on your efforts? Let me share with you the story of a recent client because it’s […]

Throwing Good Money After Bad

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One of my favourite sayings is something accountants like to use… “throwing good money after bad” – and when I preface it this way, most business owners are just about ready to run for the hills. But if you just hear me out… Throwing good money after bad means continuing down the wrong path just […]

Understanding Facebook’s Game Of Advertising

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In this day and age, the rules of online marketing are changing faster than ever before… and if you run a business of any kind, you need to know about them before they come into effect – or pay dearly. This is particularly true when it comes to Facebook advertising. Even for regular users, Facebook […]

Why Your Facebook ROI Is About To Collapse

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If you’re like most savvy business owners, you understand the importance of direct response marketing – the idea that you in your ads and other content, you need to place a “Call To Action” to encourage your audience to take the next step with you. (If the term “direct response” is new to you: it’s […]

The Four Pillars of Client Generation

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I’ve run into a lot of business people who have thought that just because they have a great product, they are determined to be successful in the marketplace and will have no problem generating clients. When they think they have all their ducks in a row, and are working really hard to get clients, but […]

Reinventing Yourself – Nokia’s Strategy For Success

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Often times, businesses will reinvent themselves multiple times before they get to really succeed at a high level. For example, consider Nokia, the phone company. Nokia started off as a humble pulp mill in 1865. They did alright but they were not making millions. So then they went into the rubber boots business. That’s right […]

How Is Your Throughput?

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Most of my clients, when they first reach out to me are looking for one thing: to grow their business. But what does “grow” really mean? More employees? More locations across the country or across the globe? More sales? Bigger profits? Let me give you a simple definition that will help you look at “growing […]

Growing Your Business By Going After New Markets

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If you’re looking to grow your business, chances are you’ve considered adding new products to your current offerings. But often times, there’s a much simpler and more profitable way to grow – if you are willing to look beyond what you know about your current clientele and pursue new markets instead. Let me explain… A […]

The New Content Economy

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How would you like to have your sales cycle shortened by at least ten times? It may sound too good to be true but it’s really possible – if your leads are motivated to buy. And I’m not just talking about getting “targeted” leads, although that is part of the equation. Today, with technology and […]

Four Pillars of Zero Resistance Business Growth – VIDEO

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If you’re like most business owners, you’re eager to talk with prospective clients about all the different ways you can help them. But sometimes, offering a solution (even if it’s a good fit) is just not enough… In this short video, I’ll walk you through the Four Pillars of Zero Resistance Business Growth. Take a […]

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