Stacking The Deck In Your Favour With Facebook Ads

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Most business owners are hesitant to set aside large amounts for their advertising budget because they’re worried about cash flow. Perhaps it’s true for you as well. The real question you need to ask yourself though is how well does your offer convert? Do you track those metrics? Are they consistent? In other words, if […]

Are you coachable?

You know what I’m talking about because we’ve all dealt with people that are like that

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One of the biggest differences between successful people and those that struggle is the ability to be coached. It really comes down to the ability (and willingness) to listen and be open to new ideas. You know what I’m talking about because we’ve all dealt with people that are like that… People who won’t listen […]

Your Facebook Marketing Problem May Be A Content Problem

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One of the most frequently asked questions I get from clients and prospects is what the “secret formula” is for making Facebook marketing work for your business. In other words, what does it take to get a great ROI on your efforts? Let me share with you the story of a recent client because it’s […]

Throwing Good Money After Bad

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One of my favourite sayings is something accountants like to use… “throwing good money after bad” – and when I preface it this way, most business owners are just about ready to run for the hills. But if you just hear me out… Throwing good money after bad means continuing down the wrong path just […]

Understanding Facebook’s Game Of Advertising

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In this day and age, the rules of online marketing are changing faster than ever before… and if you run a business of any kind, you need to know about them before they come into effect – or pay dearly. This is particularly true when it comes to Facebook advertising. Even for regular users, Facebook […]

Why Your Facebook ROI Is About To Collapse

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If you’re like most savvy business owners, you understand the importance of direct response marketing – the idea that you in your ads and other content, you need to place a “Call To Action” to encourage your audience to take the next step with you. (If the term “direct response” is new to you: it’s […]

The Four Pillars of Client Generation

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I’ve run into a lot of business people who have thought that just because they have a great product, they are determined to be successful in the marketplace and will have no problem generating clients. When they think they have all their ducks in a row, and are working really hard to get clients, but […]

Reinventing Yourself – Nokia’s Strategy For Success

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Often times, businesses will reinvent themselves multiple times before they get to really succeed at a high level. For example, consider Nokia, the phone company. Nokia started off as a humble pulp mill in 1865. They did alright but they were not making millions. So then they went into the rubber boots business. That’s right […]

How Is Your Throughput?

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Most of my clients, when they first reach out to me are looking for one thing: to grow their business. But what does “grow” really mean? More employees? More locations across the country or across the globe? More sales? Bigger profits? Let me give you a simple definition that will help you look at “growing […]

How To Fix Your Business Problems

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If you’re having issues in your business, chances are they can be traced back to just one single bottleneck. Why? Usually what happens is all of the problems in your business are symptoms of one core issue. So try to find that one bottleneck and fix that first. The next logical question is… The bottle […]

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