Three Steps To Profitable Joint Ventures

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You’ve probably heard the term “joint ventures” but for some reason, haven’t really utilised this strategy in your business – or at least, not to the extent that you could… Joint ventures, when set up correctly, can help you multiply your profits for very little (and often, zero) upfront cost! Here are the three steps […]

Why Your Online Reputation Matters

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If you’re a typical business owner that relies on word of mouth referrals, you understand the value of reputation. That is, you know it’s important that people perceive you in a certain way. So you are kind, courteous and professional when you’re dealing with your clients. But that’s only half the puzzle… That’s just the […]

Business as Usual or Building Wealth?

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If you’re like most business owners, you have a busy routine. In fact, it’s a routine that you and everything (dare I say, everyone) in your life must adhere to. For you, business as usual typically means “Serve client. Next!. Serve Client. Next!” Basically, it’s a frenzy of activity and keeping busy. You’ve got no […]

How To Profit From What You Already Know

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Most business owners, when they think about Intellectual Property, they immediately conjure up the images of lawyers, thick contracts and trademark deals. That’s why, so few seek out the opportunities available to them by licensing their knowledge. How, you ask? Let me explain… There are millions to be made in licensing what you are doing […]

Narrative Structure

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Do you remember the last time you attended a seminar? Perhaps it was one of those events where you took lots of notes, enjoyed learning all kinds of new things to grow your business. But then, as you got home, you couldn’t remember how to make sense of all the data and facts that you […]

The 3A System

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There are 3 basic ways you can present yourself to your prospect, which reflects emotional needs on his part. These aren’t mutually exclusive. Read them carefully and choose the best approach that suits you and your situation – and helps your client the most. Ally – Someone who helps him reinforces his belief and attacks […]

Being Personable vs Being Professional Online

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Do you draw a hard line between what’s OK to say and do in a professional setting vs what you can do in your “personal life”? If so, this may be costing you sales… a LOT of sales. You see, these days, with the advent of social media, our prospects and clients have gotten used […]

Three Steps To Better Conversions

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How predictable is your revenue? Do you keep track of how many leads need to come through your door in order to get a client? In other words, how scale-able is your advertising strategy? Are you following what happens with new would-be clients after they reach out to you? You see, most business owners are […]

Is Your Company Worthy of Trust From Your Clients?

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Most of us are wary of the “used car salesman” – and yet, that’s how we often come across to new would-be customers. Did you know that you almost always scare away perfectly good clients when you’re too focused on your own agenda? You’ve been on the receiving end… you know what a difference it […]

The story of Haagen-Dazs and Mr. Green Tea

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Do you know that feeling when you hear about someone highly successful and then you find out that they went to the same high school as you? Or that they’re from the same neighbourhood… When such things happen, we often feel like we have to draw parallels between the life of that person and our […]

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