How to Phrase Your Big Idea

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Most business owners, even if they understand correctly exactly what their market is looking for, make a huge mistake when presenting their offer… You see, they don’t phrase it in a way that truly resonates with their customer. This is tragic because your big idea is the centrepiece of your marketing. It’s the one thing […]

Facebook “Like Gates” Are Out… And So Is Your Business If You Don’t Comply

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If you’ve been using Facebook for business for awhile, you’ve probably tried a number of things to increase your “likes” or fan base to your business page. You may have offered contests or rewards where people can enter to win something that will give them a sample of what it is like to do business […]

Three Reasons Why Your Facebook Ads Don’t Convert

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If you’re doing any type of advertising online, you probably tried your hand at Facebook ads. And sometimes, what you think will work well doesn’t really perform… In those cases, it’s important to pull the ads that are not getting any clicks and try something else instead. I speak from experience here because we’ve literally […]

The Power of Framing

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In marketing, the term “framing” is often interpreted as “positioning” or “branding”. However, we need to look at it through the lens of day-to-day applications and how we can take advantage of it. Legendary copywriter an direct response marketer Dan Kennedy defines framing as: “a marketing term from the real estate profession. It basically means […]

How much profit can you generate from 7,961 Facebook fans?

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If you’re using Facebook to make money but all you do is hang out chatting with people, you’re wasting your time. Building relationships has its place but you need to make sure you are generating real tangible results from your efforts. Let me share a case study with you. And although the results are impressive, […]

How to get the best ROI from your social media

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You “should” be on Facebook. And Twitter. And Linkedin. And Google+. And Medium. And and and… It seems there’s a new social network coming out every minute and sometimes it can be confusing where to invest your time and energy. By the time you figure out how to set up an account, post some content […]

Getting from the RED to $10 Million in Sales with FaceBook ads?

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If you’ve tried pay-per-click advertising and it didn’t bring you the results you expected, chances are, either your targeting or your messaging was off. I’ve seen people write off FaceBook marketing way too soon because they got burned and they concluded that “FaceBook doesn’t work” for their business or their industry. That’s why I’m sharing […]

How to Get Better Quality Leads from Facebook Ads

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So you’re interested in getting more leads, better leads and you heard Facebook is a good platform to advertise on because over 1 Billion people are using it. Naturally, those in your ideal target market are bound to be part of the Facebook group, right? Well, for most industries, the answer is yes. (Notice I […]

Low Cost Pay Per Click Ads – Yay or Nay?

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You may have heard the saying “pay with peanuts and you’ll get monkeys”. I first learned this from an accounting expert. Surprising from a bean counter type, right? (No offense to the accountants reading this, but you have to admit, it sounds counter-intuitive at first – especially from someone that specializes in lowering your largest payments.) […]

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