Being Personable vs Being Professional Online

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Do you draw a hard line between what’s OK to say and do in a professional setting vs what you can do in your “personal life”?

If so, this may be costing you sales… a LOT of sales.

You see, these days, with the advent of social media, our prospects and clients have gotten used to sharing authentically who they are online.

Most businesses that do their content marketing right attract more leads and sales then ever before.

A huge contributing factor to their strategy is being personable.

Of course, there’s a difference between sharing interesting episodes from your life such as pictures from your vacation or your kids’ graduation pictures vs “oversharing”.

I’m not advocating that you give up your privacy and share very personal information in hopes of portraying an “authentic persona”.

What I am suggesting though is that you use your platform on Facebook, Twitter etc to be useful by giving away great content around the topic of your expertise – and at the same time, refrain from being too cut and dry, all about business.

It really is OK, in fact, it’s highly commendable to take the approach of mixing in small things about your life.

From time to time, allow your audience to gain a glimpse into how you live – what your home is like, what you do with your family, success stories around your hobbies – and even the occasional vulnerable share about something that affected you.

You can also ask questions that engage your community.

These small “you pieces” are the magic that will make the multitude of posts where you’re simply offering value in your field of expertise really worth following.

It is the “secret” to making your social media marketing effective.

I’ve seen through my on results as well as through my clients’ that this approach not only works, it fast tracks you to being positioned as a trusted adviser – and it greatly impacts your income as well.

If you’d like to get results through implementing this strategy, give us a call at 1300 680 223. We can help.