The story of Haagen-Dazs and Mr. Green Tea

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Do you know that feeling when you hear about someone highly successful and then you find out that they went to the same high school as you?

Or that they’re from the same neighbourhood…

When such things happen, we often feel like we have to draw parallels between the life of that person and our own.

As if, just because we started out in the same place, we were “supposed to” have the same kind of path in life and the same level of success.

In reality though, it all comes down to personal choices and what you develop your strategy around.

Let me tell you a quick story…

Two good friends in Brooklyn NY are in the Ice Cream business.

One decides to chase after the retail market and the other one goes for only selling to restaurants.

Fast forward to today…

Haagen-Dazs now does a billion dollars in revenue while Mr. Green Tea does just $2 million.

You’re wondering what this has to do with your business?

Well, there’s a lesson we all can learn from:

One single decision, one path you choose could have untold impact on your business and your success.

Knowing what path to choose and what strategy to follow is more critical than you think.

Making a mistake about what direction to take can be catastrophic – and it can cost you a billion dollars or more.

This is how important it is to be strategic and look at your own business from an outsiders’ perspective to be as objective as possible.

The best way to do that is to seek out business advisers to guide you in the right direction and keep you from going the wrong way.

Can Mr Green Tea recover?


Will it ever be able to take much market share away from already established Haagan-Dazs?

Based on results, it’s not likely Mr Green Tea will ever be a billion dollar company… but you could be.

If you are serious about growing your business and want an outsider’s perspective on how to approach your strategy, give us a call at 1300 680 223 today.