The New Content Economy

Ben Simkin on September 30, 2014 Leave a comment

How would you like to have your sales cycle shortened by at least ten times? It may sound too good to be true but it’s really possible – if your leads are motivated to buy. And I’m not just talking about getting “targeted” leads, although that is part of the equation. Today, with technology and […]

How To Profit Multiple Times From Selling Once

Ben Simkin on September 28, 2014 Leave a comment

If you’re like most business owners, you probably spend a lot of money trying to generate customers for a once off income boost. How many of us are getting our clients coming back multiple times a year though? This is what continuity is all about. If you’re selling a product or service that is used […]

Four Pillars of Zero Resistance Business Growth – VIDEO

Ben Simkin on September 27, 2014 Leave a comment

If you’re like most business owners, you’re eager to talk with prospective clients about all the different ways you can help them. But sometimes, offering a solution (even if it’s a good fit) is just not enough… In this short video, I’ll walk you through the Four Pillars of Zero Resistance Business Growth. Take a […]

How Risk Reversals Can Increase Your Profits By 20-30%

Ben Simkin on September 25, 2014 Leave a comment

Regardless of how good of a salesperson you are, chances are, you’re still leaving money on the table. And I’m not talking about having to learn new skills for closing deals… Let me ask you this: Right now, out of all the prospects your company speaks too, how many are you closing? 20%? 50%? 80%? […]

How To Build Solid Referral Systems

Ben Simkin on September 23, 2014 Leave a comment

If you’re like most business owners, you RELY on referrals. You trust that if you do a good job, your clients will send their friends and family your way. Let me ask you this. If referrals are such an important part of your business, do you have a structured referral system in place that makes […]

Three Ways To Set Up Highly Profitable Joint Ventures

Ben Simkin on September 21, 2014 Leave a comment

If you’re like most business owners, you probably view your own products / services as the main way to bring in revenue. But there are many other ways to increase your bottom line – and some of them won’t cost you a penny! My favourite strategy is setting up strategic alliances and joint ventures. Let […]

How To Evaluate Your Ad Spend

Ben Simkin on September 20, 2014 Leave a comment

Let me ask you a question. Do you do any type of advertising at the moment? If you’re turning over more than $100,000, then more than likely you are. Now let me ask you a second question. How effective is it working for you right now? Do you know how much it’s costing you to […]

Gaining Credibility

Ben Simkin on September 19, 2014 Leave a comment

If you’re looking to establish yourself as the preeminent player in your market, you must be properly positioned. An important piece of this is having credibility. Your prospects and clients must view you as a genuine, credible person that they can trust. That way, their desire to do business with you is much higher and […]

How The Lifetime Value of Your Client Impacts Your Profits

Ben Simkin on September 18, 2014 Leave a comment

If you’re like most business owners, you’re focusing your marketing efforts on getting more customers. How do I get more leads? How can I improve my sales process for better conversions? But there’s a key element you may not be looking at… and it robs you of thousands, hundreds of thousands, maybe even millions of […]

How To Make Your Offer A No-Brainer

Ben Simkin on September 16, 2014 Leave a comment

If you’re really good at what you do, you probably offer extremely high value for your clients. But you may be leaving money on the table – if your client doesn’t realise just how good you are. Your prospects must see value in what you do. Harry Beckwith calls it “Selling The Invisible” – making […]

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