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Business as Usual or Building Wealth?

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If you’re like most business owners, you have a busy routine. In fact, it’s a routine that you and everything (dare I say, everyone) in your life must adhere to. For you, business as usual typically means “Serve client. Next!. Serve Client. Next!” Basically, it’s a frenzy of activity and keeping busy. You’ve got no […]

How To Profit From What You Already Know

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Most business owners, when they think about Intellectual Property, they immediately conjure up the images of lawyers, thick contracts and trademark deals. That’s why, so few seek out the opportunities available to them by licensing their knowledge. How, you ask? Let me explain… There are millions to be made in licensing what you are doing […]

What Would A Stock Broker Say About Your Small Business?

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If you are the founder of your business, it can be hard to evaluate it objectively. And even if you bought the business – while you may have initially evaluated it as an investment, now that you’re running the show, you might be too close to it to really see what’s going on in terms […]

Navigating Your Web Site

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When a new prospective client comes to your web site, he needs to be able to navigate it. That is, he needs to get around the content on your site quickly and with ease. It’s the compass he is using to orientate himself. Assuming you’ve got a great headline, your prospect knows what the site is […]

Narrative Structure

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Do you remember the last time you attended a seminar? Perhaps it was one of those events where you took lots of notes, enjoyed learning all kinds of new things to grow your business. But then, as you got home, you couldn’t remember how to make sense of all the data and facts that you […]

Your Big Idea

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Your big idea is the centerpiece of your marketing that will allow you to persuade and connect with your prospects. It provides clarity. If you don’t have a big idea then you will struggle to persuade and connect with you prospects. Without a big idea, the alternative will be to tell your prospects about the […]

How To Target Your Market

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If you’re not crystal clear on who your ideal client is, you’ll have a tough time attracting qualified leads. That means, you’ll spend more money on advertising than you need to, more time on sales calls without results and you’ll waste a lot of energy on trying to make something worked when the process is […]

How to Grab and Keep your Prospect’s Attention

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When you’re creating content to attract prospects that would make great clients, it’s important to develop a bond where they feel like they know, like and trust you. If you’ve been reading my blog for more than a minute, you understand how important it is to reach your prospects through content marketing. That is, give […]

The 3A System

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There are 3 basic ways you can present yourself to your prospect, which reflects emotional needs on his part. These aren’t mutually exclusive. Read them carefully and choose the best approach that suits you and your situation – and helps your client the most. Ally – Someone who helps him reinforces his belief and attacks […]

How To Build Desire In Your Prospects

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“Don’t run after clients – let them come to you.” You may have heard this phrase because nowadays, it’s very popular with marketing experts advocating “pull marketing” instead of “push marketing”. But just how exactly do we “pull” them in? The answer is simple: your prospects must desire what you have to offer. The next […]