Facebook plans to become even more ubiquitous with their announcement at VidCon of three new Facebook Live updates. Each product will be phased in in parts, making it easy to broadcast a constant stream of your live activities to friends. The platform enhancements will offer cinéma vérité capabilities on the caliber of “The Truman Show.” […]
If you are like most business owners that understand direct response marketing, you know how important it is to always leave a “call to action” (CTA) in your advertising messages instead of just your logo and company website or phone number. You need to offer something that your target clients can take action on. For […]
Most business owners are hesitant to set aside large amounts for their advertising budget because they’re worried about cash flow. Perhaps it’s true for you as well. The real question you need to ask yourself though is how well does your offer convert? Do you track those metrics? Are they consistent? In other words, if […]
One of my favourite sayings is something accountants like to use… “throwing good money after bad” – and when I preface it this way, most business owners are just about ready to run for the hills. But if you just hear me out… Throwing good money after bad means continuing down the wrong path just […]
In this day and age, the rules of online marketing are changing faster than ever before… and if you run a business of any kind, you need to know about them before they come into effect – or pay dearly. This is particularly true when it comes to Facebook advertising. Even for regular users, Facebook […]
If you’re like most savvy business owners, you understand the importance of direct response marketing – the idea that you in your ads and other content, you need to place a “Call To Action” to encourage your audience to take the next step with you. (If the term “direct response” is new to you: it’s […]
If you’re like most business owners that experimented with Facebook advertising, chances are, you’ve been frustrated a few times when your ads are just sitting on the sidelines, not being shown to your market. You wonder: you’ve got your ad approved – and yet it’s not being shown to your chosen target market! You wait […]
What if I told you that there are only three ways to grow a business – and that you can do it in a manner that’s predictable and leads to exponential growth (and a massive increase in profits)? Only 3 ways to grow a business…. Seems absolutely crazy, right? Well it’s true. Here’s how: Generate More […]
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Ben is a master of relationship selling and always acts with integrity and trust.
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