Any business owner knows how important it is to get their pricing right. If you go too high you could price yourself out of the market. Go too low and you’re going to cut too deeply into your profits. Forcing you to work harder and longer for less money, and hindering your growth. So it’s […]

If you own a business with any sort of marketing funnel, you probably obsess over your conversions. Which makes sense. More conversions lead to more sales. More sales lead to more revenue, and faster business growth. So entrepreneurs will test almost everything to try and increase that metric. They’ll spend endless hours testing different copy. […]

“I need more customers!” That’s been the underlying thought of every business owner since the creation of capitalism. On the surface it makes sense. The more paying customers you have, the larger your revenue. It’s true that it’s usually good to prioritize bringing in new business. We’ve even wrote a whole report on how to […]

When talking to self-made millionaires, people always tend to ask the same questions. Who helped you? What was your motivation? And of course, how? How did someone like you generate such rapid success? I owe much to copywriting. People commonly look puzzled or some nod their head in agreement but rarely understand what is meant […]