Understanding Life Time Value of Your Clients & Finding Ways to Increase It

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As I mention in my resource The Business Growth System, one of the best ways to grow your business, and ensure continued growth of your business is by understanding, and working to increase the Life Time Value (LTV) of your customer. I’ll let you in on a little secret on something I’ve noticed about how […]

How To Use Facebook’s New Feature To Grow Your Business

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Facebook now allows you to include direct call to actions right on your fan page
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If you are like most business owners that understand direct response marketing, you know how important it is to always leave a “call to action”  (CTA) in your advertising messages instead of just your logo and company website or phone number. You need to offer something that your target clients can take action on. For […]

Stacking The Deck In Your Favour With Facebook Ads

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Most business owners are hesitant to set aside large amounts for their advertising budget because they’re worried about cash flow. Perhaps it’s true for you as well. The real question you need to ask yourself though is how well does your offer convert? Do you track those metrics? Are they consistent? In other words, if […]

Your Facebook Marketing Problem May Be A Content Problem

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One of the most frequently asked questions I get from clients and prospects is what the “secret formula” is for making Facebook marketing work for your business. In other words, what does it take to get a great ROI on your efforts? Let me share with you the story of a recent client because it’s […]

Throwing Good Money After Bad

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One of my favourite sayings is something accountants like to use… “throwing good money after bad” – and when I preface it this way, most business owners are just about ready to run for the hills. But if you just hear me out… Throwing good money after bad means continuing down the wrong path just […]

Understanding Facebook’s Game Of Advertising

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In this day and age, the rules of online marketing are changing faster than ever before… and if you run a business of any kind, you need to know about them before they come into effect – or pay dearly. This is particularly true when it comes to Facebook advertising. Even for regular users, Facebook […]

Why Your Facebook ROI Is About To Collapse

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If you’re like most savvy business owners, you understand the importance of direct response marketing – the idea that you in your ads and other content, you need to place a “Call To Action” to encourage your audience to take the next step with you. (If the term “direct response” is new to you: it’s […]

The New Content Economy

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How would you like to have your sales cycle shortened by at least ten times? It may sound too good to be true but it’s really possible – if your leads are motivated to buy. And I’m not just talking about getting “targeted” leads, although that is part of the equation. Today, with technology and […]

Why Relevancy Can Make or Break The Success of Your Facebook Ad Campaigns

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If you’re like most business owners that experimented with Facebook advertising, chances are, you’ve been frustrated a few times when your ads are just sitting on the sidelines, not being shown to your market. You wonder: you’ve got your ad approved – and yet it’s not being shown to your chosen target market! You wait […]

How To Make Sales With Other People’s Stuff

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Are you in a situation where the line of services or products you offer is limited? Perhaps you run a property investment company. You help people invest in property and you receive a share of the profits for every sale. You don’t dictate the price of the property, and there’s not a whole heap of […]

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