If you’re looking to establish yourself as the preeminent player in your market, you must be properly positioned.
An important piece of this is having credibility.
Your prospects and clients must view you as a genuine, credible person that they can trust.
That way, their desire to do business with you is much higher and sales are easier.
But there’s just one problem…
When most people think of credibility, they think of credentials, degrees etc.
But these are the last things your prospects are looking for.
So what do you need?
To gain credibility, you must show off your results.
What results have you been able to achieve in the past?
Your prospects want to see case studies, testimonials and guarantees.
Foe example, let’s imagine that your business is helping people finance their new home purchases.
If you can guarantee that you’ll save me $30,000 on my home loan, I am much more likely to believe you can do it.
Putting your money where your mouth is is a powerful tool.
Try it – I guarantee you’ll have great results.
If you’d like help with implementing the strategies outlined above, give us a call at 1300 680 223 . We can help.