Is Your Business Still Relevant?

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Is Your Business Still Relevant? Or Is It Fast Becoming A Has-Been?

You’ve probably heard the expression “know, like and trust”. It’s often quoted as a prerequisite for converting prospects into customers (providing you have a great offer in place).

But even if you have an irresistible offer and the people you reach do know, like and trust you – they won’t necessarily buy from you, if they don’t see you as a “relevant” player in your market.

What does that mean?

They have to believe that you are the absolute best option for them.

The world is changing so fast and if you don’t keep up with technology, you can be seen as outdated really quickly.

And that’s what will leave your prospect thinking that you are no longer relevant.

For example, let’s say you have a travel insurance company.

Where do you reach your customers now that most of the old fashioned brick & mortar travel agencies are barely scraping by?

Do you go where your customers ultimately are hanging out – online on travel sites such as Expedia and TripAdviser? Do you have a Facebook page featuring the must-see landmarks of popular destinations you normally sell insurance for?

Are you available on Twitter to answer any customer queries and help travellers in need?

Now you might be thinking: what does that have to do with selling insurance?

The answer is simple: it has everything to do with it.

You see, most people consume “content” online.

They gather on Facebook, Instragram and other social networks to connect with their friends and exchange vacation photos and even show videos about their vacation.

Did you know that you can make use of this and serve ads to these people, targeted only to those that are most likely to buy?

You can also create free content that will help them make better choices around their travel -whether it’s hotel bookings, car rentals, places to see…

You have an opportunity to enter the conversation in their head before they even think of purchasing insurance.

That way, you are there with them all along and they view you as a relevant source of information, and a trusted adviser. An online friend really.

And that will ultimately lead to more sales for you.

“But I’m not in the travel business”

Listen, neither am I. And yet, these same strategies work for me as well as they do for all my clients in a variety of industries.

Creating helpful content and therefore becoming relevant – and ultimately, the go-to person in your industry is what is driving sales.

If this sounds too futuristic to you, my heart goes out for your clients and for your business because you’re missing out on incredible opportunities.

And what’s worse, your business is slowly becoming irrelevant… much like Kodak’s consumer photo development business did when they refused to embrace digital technology.

What I would like for you is to take the bull by the horns and take a proactive role in your online strategies.

Create relevant content – whether it’s blog articles, short videos with helpful tips, audio recordings, white papers or special reports… the possibilities are endless.

If you would like help with how to put this strategy into action, give us a call at 1300 680 223. We can help.