Your real “job” is not what you think it is and it’s costing you a lot of money in your business.
Hard to believe?
Let me explain.
Consider this scenario:
Your clients come to you with a problem they want solved.
But in reality, they have a whole different issue that needs to be dealt with first.
How do you handle that?
You are the expert but do you act accordingly?
Do you take charge?
Let’s imagine that you are a doctor and a patient comes to you with a problem.
He has some symptoms like dizziness and headaches that he wants treated.
But you as the doctor know that he actually needs surgery to remove a tumour.
It’s the only thing that will save your patient’s life.
Do you let your patient direct the surgery because he’s the one dealing with the pain?
Or worse, do you allow him to just simply get some pain medication, even though the actual problem that’s causing it is growing bigger and bigger every day?
What do you do?
Do you allow him to be in charge of how the issue gets resolved?
When you look at it through that lens, it’s obvious that you need to take charge. You can see that, right?
So tell me, next time a new client comes to you with a “symptom”, how will you react?
Do you give them what they came to you for knowing they’ll be actually worse off (and potentially blame and resent you for it)?
Or do you take charge, and help them see that the issue is bigger than they thought it was?
Now I know it’s not easy to have your brand new client embrace an entirely different perspective the moment they meet you.
Fortunately, you can prepare for this.
Educate them before you meet.
Put out content that helps them gather information and start getting an understanding of what they might be dealing with.
Write articles, produce videos with helpful tips, engage with your clients through social media…
It’ll help you turn your leads into actual paying customers.
If you would like help with how to put this strategy into action, give us a call at 1300 680 223. We can help.