Benjamin Simkin

Ben taught himself five programming languages before he was a teenager. He got kicked out of high school at 16. By 21, he was running an IT company. By 24, he'd sold it for seven figures.

He didn't plan to get into marketing.

In 2005, a client he was building websites for — Canterbury Property Services — asked if he could handle their online marketing. He said yes. He had no idea how to do it.

He figured it out. He started with email marketing — renting lists, targeting demographics, writing direct response campaigns. Canterbury was doing $30 million a year. Within 12 months, they were doing $115 million.

When Facebook launched advertising in 2009, Ben recognised it immediately: demographic targeting at infinite scale. The database would never run out. He started running ads on the platform from day one.

Canterbury is now doing $180 million a year. They're still a client. It's been twenty years.

Since then, BusinessNET has generated over $2.8 billion in revenue for clients across 167 industries — from solo founders to companies already turning over nine figures.

The Huffington Post called him "the world's number one Facebook marketer." He's been featured in Forbes, CNBC, Business Insider, and Entrepreneur, where he's published over 17 articles as a regular contributor. He organised the Gary Halbert Memorial Event alongside Bond and Kevin Halbert. He's a student of Jay Abraham's Strategy of Pre-eminence.

None of that is why clients stay.

Clients stay because Ben sees things other people don't. He's an engineer by instinct. He looks at a business the way a systems architect looks at a machine: where's the friction, where's the constraint, what happens if you remove it.

"I don't coach. I don't motivate. I find the real constraint — and I fix it."

What BusinessNET does

We handle marketing end to end for established businesses — typically founder-led companies doing seven or eight figures.

Media buying. Copywriting. Creative. Funnels. Daily optimisation.

We also built proprietary technology that tracks the full pipeline — from ad click to closed deal. Most businesses can't tell you what happens to a lead after they fill out a form. We can.

Our clients don't stay because of a contract. They stay because the numbers work. Our first client is in their twentieth year with us. Several others have been with us for over a decade. That doesn't happen by accident.

Careers

We're always looking for people who are exceptional at what they do.

Current positions

Our team works during Australian Eastern Standard Time hours. Flexible location — many of our team work remotely. You'll get structured training through our internal academy, ongoing mentoring, and access to The Mastermind program.

We look for alignment with our values: Accountable. Aligned. Results-oriented. Disciplined. Where you start is not where you end up.

Mission

We aim to 10x the revenue of 10,000 businesses.

Accountable. Aligned. Results-Oriented. Disciplined. Collaborative.